HO CHI MINH CITY: Global media and advertising network Dentsu has announced the appointment of Thu Nguyen as the new Chief Executive Officer (CEO) of Dentsu Vietnam. The company formalized the leadership transition via an announcement on LinkedIn.
In his new capacity, Nguyen will spearhead Dentsu Vietnam’s integrated operations, driving strategic market expansion and accelerating client business growth.
Executive Commentary
Commenting on the appointment, Sanjay Bhasin, CEO of Dentsu Southeast Asia, highlighted Nguyen’s deep market roots and transformative track record:
“Vietnam has been a key part of our Southeast Asia story… [Thu] has built businesses here, led through multiple cycles of industry transformation, and earned deep trust with clients and talent alike. This transition reflects that continuity, allowing us to scale what is already working.”
Stepping into the top job, Thu Nguyen emphasized the dynamic nature of the local market:
“In Vietnam, this cannot be more relevant as it is a market defined by how quickly people adapt and shift… Stepping into this role is about continuing that direction, and helping our clients grow in ways that are truly connected to the realities of this market.”
About Thu Nguyen
Nguyen is a seasoned advertising and media professional with over 20 years of industry experience.
His career spans specialized roles across international agencies, media owners, and Vietnamese startups—including driving successful corporate exits. His core expertise lies in corporate leadership, financial management, mergers and acquisitions (M&A), and large-scale media management.
