MUMBAI — Marketing and technology agency DirectX has appointed industry veteran Ipsita Johri Rane as Senior Vice President, Strategy & Head, Brand Solutions.
Bringing over 25 years of multi-sector expertise across marketing, strategic communications, and brand-building, Rane will spearhead the firm’s strategic direction, integrating consumer insights, spatial experiences, and technology to drive business outcomes for client brands.
Key Profile & Leadership Highlights
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New Position: Senior Vice President (Strategy) & Head of Brand Solutions, DirectX.
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Industry Experience: Over 25 years spanning marketing strategy, corporate communications, brand governance, and entrepreneurship.
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Executive Track Record:
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The Walt Disney Company India: Senior leadership positions in brand management and strategy.
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Sony Pictures Entertainment: Brand and consumer engagement strategy.
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TBWA\India: Strategic planning and advertising execution.
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Core Mandate: Driving culture- and context-led brand solutions, integrating consumer behavior insights, and solving core business challenges through technology and experiential activations.
