DETROIT: Ford Motor Company’s Global Chief Marketing Officer (CMO), Lisa Materazzo, has announced her decision to step down from her role, effective June 1, 2026.
Materazzo shared the update via a LinkedIn post, concluding a three-year tenure marked by significant brand restructuring during a highly volatile and transformative phase for the global automotive industry.
Key Legacy & Achievements
During her time at Ford, Materazzo was instrumental in reshaping the legacy automaker’s commercial outreach:
-
Global Brand Refresh: She spearheaded the launch of #ReadySetFord, the company’s first unified global brand strategy and integrated marketing campaign in 13 years.
-
Organizational Modernization: She led the modernization of Ford’s global marketing division, heavily driving cross-functional collaboration between product, digital, and regional teams.
“After an incredible 3 years at Ford, I’ve made the decision to step away from my role as Global CMO effective June 1st and begin a new chapter,” Materazzo wrote, reflecting on her time leading the marketing team during one of the industry’s most dynamic eras.
Ford has not yet announced an immediate successor or an interim replacement for the Global CMO position.
