Himalaya Wellness Company has appointed Varman as its Head – Media & Digital Planning and Investment Strategy. In this key leadership role, Varman will oversee the company’s end-to-end media and digital mandate, focusing on data-led marketing, performance-driven investments, and long-term capability building. This appointment marks a homecoming for Varman, who previously spent over five years with the company earlier in his career. His return is strategically timed as Himalaya sharpens its focus on aligning media spends with business outcomes through an insight-driven approach to marketing communications.
