PARIS — Luxury conglomerate LVMH has appointed Hector Muelas as Chief Brand Creative Officer of Louis Vuitton, effective November 1, 2026.
Muelas will report directly to Damien Bertrand, Deputy Chief Executive Officer of Louis Vuitton. In his new capacity, Muelas will define and steer the luxury house’s global creative storytelling, oversee brand campaigns, and manage content production across all consumer touchpoints. Bringing over two decades of international brand-building experience—including executive creative roles at RIMOWA and Tiffany & Co.—his mandate focuses on sharpening the house’s creative expression and elevating its global cultural resonance.
Core Takeaways
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Parent Company / Brand: LVMH / Louis Vuitton.
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Appointee: Hector Muelas.
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New Designation: Chief Brand Creative Officer.
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Reporting Structure: Reports to Damien Bertrand, Deputy CEO of Louis Vuitton.
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Effective Date: November 1, 2026.
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Previous Leadership Track: Executive creative roles at RIMOWA and Tiffany & Co.
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Strategic Mandate: Overseeing global creative storytelling, brand campaigns, content production, and overall brand consistency.
