DUBAI: Mada Media, a major Private Joint Stock Company driving Dubai’s outdoor media sector, has appointed Aditi Khare as its new Chief Marketing Associate.
Mada Media operates under the Dubai Investment Fund in close partnership with the Dubai Roads and Transport Authority (RTA) and the Dubai Municipality. Khare brings over 12 years of international marketing experience across the UAE, India, China, and the UK to her new role.
A Proven Track Record in Global Branding
Before joining Mada Media, Khare held prominent leadership roles at global giants including TikTok (ByteDance), Alibaba Group, Weber Shandwick, and Danube Group. She began her career with Indian brands like Blinkit and India Today.
Notably, she was named among PRovoke Media’s 100 Rising Stars Globally in Communications in 2024 for masterminding the viral “1% Man” real estate campaign for Danube Group.
“I’m truly excited to join Mada Media at this transformative moment, as Dubai redefines the outdoor advertising sector globally,” Khare said, highlighting her goal to align the company’s strategies with the Dubai 2040 vision.
Her appointment marks a major step for Mada Media as it continues to modernize and expand Dubai’s outdoor advertising landscape.

