MUMBAI: Performance marketing agency Performics India (part of Publicis Groupe) has promoted Cyrus Shroff to the position of Managing Partner. Shroff will take on this expanded leadership mandate while concurrently retaining his current responsibilities as the agency’s Chief Client Officer.
He announced the dual leadership transition via a LinkedIn post.
Key Takeaways
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A Proven Tenure: Shroff brings deep institutional knowledge to his new role, having been a core part of the Performics India leadership team for nearly seven years.
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Diverse Industry Background: Prior to his long stint at Performics, Shroff managed digital and client portfolios at Cox & Kings. His extensive career in the media, digital, and service sectors also includes foundational stints with IPG Mediabrands, Logicserve Digital, Lester Infoservices, Intelenet Global Services, and Sutherland.
