SAN FRANCISCO — Pinterest has officially tapped industry veteran Gregory Owens to serve as its new Vice President of International Enterprise Sales. The appointment signals a major push by the visual discovery platform to scale its global advertising footprint.
Strengthening AI-Powered Advertising
Owens, who announced his transition via LinkedIn, will collaborate closely with Pinterest’s Chief Revenue Officer, Lee Brown. His primary mandate is to accelerate the platform’s evolution into a premier AI-powered performance advertising destination for global brands.
The move comes at a strategic time for Pinterest, as it seeks to monetize its international user base more aggressively and compete for high-value enterprise advertising budgets.
A Legacy of Strategic Leadership
With over 20 years of experience, Owens brings a formidable track record in managing multinational tech companies through high-growth phases and complex turnarounds.
-
Previous Role: He most recently served as the European Managing Director at X (formerly Twitter), where he led GTM (Go-to-Market) strategy for sales and partnerships across Europe and Africa, as well as global channel sales.
-
Expertise: His background spans e-commerce, digital marketplaces, and media, making him a key asset for Pinterest’s mission to bridge the gap between inspiration and shoppable transactions.
Executive Profile
-
Executive Name: Gregory Owens
-
New Role: VP – International Enterprise Sales
-
Organization: Pinterest
-
Key Mission: Scaling international operations and driving AI-based ad performance.
-
Past Experience: VP of Sales & Partnerships at X; 20+ years in digital tech leadership.
By bringing in a seasoned leader from a major social competitor, Pinterest is doubling down on its commitment to delivering measurable, tech-driven results for its international enterprise clients.
