Regional streaming platform aha has appointed Megha Soni as its new AVP and Head of Marketing.
Soni joins the platform from AbhiBus, bringing extensive multi-sector experience from previous leadership stints with major enterprises including the Murugappa Group, Amway India, and Gemini Edibles & Fats. In her new role, she will spearhead brand strategy, audience engagement, and content marketing initiatives for the regional OTT service as it rolls out its “aha 3.0” transformation across Telugu and Tamil markets.
Core Takeaways
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Target Entity: aha (Regional OTT Platform).
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Appointee: Megha Soni.
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Designation: AVP & Head of Marketing.
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Professional Background: Former marketing leader at AbhiBus, with prior experience at Murugappa Group, Amway India, and Gemini Edibles & Fats.
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Strategic Role: Overseeing brand positioning, original content amplification, and culturally relevant marketing campaigns across Telugu and Tamil viewer segments.
