JAKARTA — Telecommunications operator PT XLSMART Telecom Sejahtera Tbk has announced the appointment of Rizki Akbar as General Manager, Head of Marketing Activation – Youth Segment, effective October 2026. In his new role, Akbar will lead integrated marketing activation strategies for AXIS, the company’s youth-focused flagship brand.
The transition follows his prior role as GM, Head of Brand Marketing – Youth Segment at XLSMART, where he oversaw AXIS’ brand strategy, digital campaigns, retail presence, and strategic partnerships from January to September 2026.
Strategic Focus & Key Initiatives
During his tenure leading youth segment brand marketing, Akbar spearheaded high-impact platforms including the AXIS Nation Cup and AXIS CUP, while driving market deployment for AXIS 5G services and forging alliances across technology, gaming, and entertainment verticals.
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Internal Progression: Joined XLSMART in September 2023 as Marketing Communication – Brand and Partnership Lead before elevating to general management roles.
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Prior Industry Experience: Held key digital marketing and strategy roles across major brands, including Gojek (B2B merchant digital marketing), Tencent (digital marketing for music-streaming platform JOOX), and Bank Danamon Indonesia (performance marketing and media planning).
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Early Career: Started his corporate track at Japan Tobacco International, serving as Media & Digital Assistant Manager between 2017 and 2020.
