MUMBAI — Standard Chartered Bank has announced the appointment of Shanu Singh as the Head of Marketing for Wealth and Retail Bank in India. This move marks Singh’s return to the bank for a second stint, a development she confirmed via a social media post earlier today.
A Return to Standard Chartered
Expressing her enthusiasm for the new role on LinkedIn, Singh shared:
“Happy to be joining the bank as Head – Marketing for Wealth and Retail Bank in India. Here’s to ‘Here For Good’.”
Her appointment comes at a critical time as the bank continues to strengthen its Wealth Management and Retail Banking presence in the competitive Indian market.
Extensive Professional Background
Singh is a seasoned marketing veteran with nearly 20 years of experience across the financial services and media sectors. Her career highlights include:
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The Economic Times (BCCL): Most recently, she served as Director, where she led brand strategy and integrated marketing initiatives for India’s leading financial daily across multiple platforms.
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ASK Asset & Wealth Management: Served as the Chief Marketing Officer for this Blackstone portfolio company, overseeing marketing for one of India’s largest wealth managers.
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Banking Leadership: Prior to her media and asset management roles, she held various leadership positions across several prominent domestic and international banks.
Strategic Focus
In her new capacity at Standard Chartered, Singh is expected to leverage her deep expertise in brand strategy and integrated marketing to drive growth in the high-net-worth (HNW) wealth segment and the broader retail banking consumer base. Her transition from a top leadership role at The Economic Times back into core banking signals a strategic push by Standard Chartered to blend media-driven brand insights with traditional financial marketing.
