MUMBAI — Leading media entrepreneur, producer, and veteran studio executive Siddharth Roy Kapur has joined CineNow as the Principal Advisor to the Founding Team.
The high-profile appointment coincides with CineNow’s aggressive push to deploy its ₹1,350-crore structured Film IP investment platform, a venture designed to establish film and content intellectual property as a legitimate, institutional asset class in India. Roy Kapur will provide overarching strategic counsel on content selection, industry partnerships, long-term asset monetization, and platform expansion.
Bridging the Gap Between Content and Capital
Despite India’s booming entertainment appetite, structural funding for media assets has historically remained fragmented. CineNow aims to bridge this capital gap by introducing disciplined investment frameworks, institutional governance, and financial transparency to entertainment funding.
Roy Kapur’s decades of experience steering global media operations—including his past leadership roles at UTV Motion Pictures, The Walt Disney Company India, and his own banner Roy Kapur Films—will be critical in navigating the economics of content creation.
Key Advisory Mandates:
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IP Asset Structuring: Guiding the financial framework to turn creative content into scalable, low-risk institutional assets.
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Industry Partnerships: Leveraging deep-tier Bollywood and regional cinema relationships to source premium content opportunities.
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Value Orchestration: Evaluating shifting audience behavior patterns across theater chains, television networks, and streaming (OTT) platforms to maximize returns.
Executive Perspectives
“CineNow is building a unique platform at the intersection of content, capital, and technology. As the sector matures, innovative and well-governed capital solutions will play an important role in unlocking its next phase of growth.” — Siddharth Roy Kapur, Principal Advisor, CineNow
Rohit Dalmia, Chairman and Managing Director of CineNow, emphasized the timing of the partnership: “India’s media and entertainment industry is entering a defining decade. While consumption has scaled dramatically, the financial infrastructure around content remains underdeveloped. Siddharth’s unparalleled studio leadership and deep understanding of content economics will be invaluable as we build India’s most credible platform for entertainment investments.”
