GURUGRAM — Footwear major Bata India has elevated Sidhika Batheja to the position of Marketing Manager – Go-To-Market (GTM), expanding her leadership scope after nearly two years with the brand.
Batheja originally joined Bata India in December 2024 as Brand Manager, overseeing comprehensive brand-building campaigns for both the flagship Bata label and Nine West across Above-The-Line (ATL), Below-The-Line (BTL), and digital channels. She subsequently managed corporate communications as Brand and Corporate PR Manager from January through September 2026.
Key Takeaways of the Leadership Promotion
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Expanded Strategic Mandate: In her new role as Marketing Manager – GTM, Batheja will steer overall market entry strategies, brand positioning, and integrated marketing execution across product categories.
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Agency Experience: Prior to her corporate tenure at Bata India, Batheja served as Account Manager at ArtE Mediatech, managing key client accounts such as Flipkart, TCL, Raymond, Fever FM, and Universal Music.
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Brand Strategy Background: She previously spent over two years at Brandmovers India, driving social media strategy and account management for top-tier retail and fashion labels including Fastrack, United Colors of Benetton, BIBA, Elle18, and aLL – The Plus Size Store.
The internal elevation reflects Bata India’s focus on aligning go-to-market strategies with experienced brand building talent across its growing retail and e-commerce operations.
