NOIDA — Media group Times Network has appointed senior digital strategist Subhajit Sengupta as Vice President and Head of Social Media & Video Monetisation. The appointment marks his return to the organization following a two-year tenure with HT Digital Streams.
In his most recent role as Head of Video & Social Media at HT Digital Streams, Sengupta managed cross-platform audience growth, programmatic monetization, and IP-led revenue generation, directing a multidisciplinary team of over 80 professionals across editorial, social, and commercial video operations.
Key Takeaways of the Leadership Move
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Return to Times Network: During his previous nearly three-year tenure as Associate Vice President of Digital Video Strategy, Sengupta led video operations across major broadcast brands including Times Now, ET Now, ET Now Swadesh, Times Now Navbharat, Mirror Now, and Sports Now. On his watch, the network recorded a threefold growth in video revenue.
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AI and Workflow Integration: In his previous stint, Sengupta spearheaded the adoption of artificial intelligence tools across newsroom operations to streamline content production and video distribution.
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Two Decades in Journalism: Sengupta began his career in mainstream broadcast news with CNN-IBN, holding key editorial positions such as Special Correspondent, North-East Bureau Chief, and Delhi Bureau Chief at CNN-News18 before transitioning into digital media leadership.
The strategic hiring underscores Times Network’s focus on scaling programmatic video revenue, expanding social media reach, and embedding AI-driven production capabilities across its primary broadcasting and digital properties.
