PUNE: Indian automotive manufacturer Force Motors has appointed industry veteran Ravi Agrawal as its new Head of Marketing. Based out of Pune, Agrawal officially stepped into the role this May, transitioning from a long and successful tenure in the commercial vehicle space.
In his new position, Agrawal will spearhead Force Motors’ brand management, corporate branding, international business marketing, growth strategy, lead generation, and digital marketing ecosystems.
Key Takeaways
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Transition from Mahindra: Agrawal joins Force Motors following a standout nine-year stint at Mahindra and Mahindra, where he served as the Head of Marketing and Digitization for the MTBD (Mahindra Truck and Bus Division) and Construction Equipment Division since August 2016.
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Deep Automotive Expertise: With a robust career path centered in Pune’s automotive hub, Agrawal’s professional background also includes senior roles with major industry players like Mahindra Navistar Automotives and Piaggio Vehicles. His appointment is expected to drive fresh digital and global marketing momentum for Force Motors’ diverse utility and commercial vehicle lineups.
