MUMBAI — India’s retail behemoth Reliance Retail has named industry veteran Vineet Jain as Chief Operating Officer (COO) of its Fashion & Lifestyle division.
In his new role, Jain will oversee overall operational strategies across the company’s fashion and lifestyle portfolio. His mandate focuses on accelerating business development, expanding retail network footprint, boosting asset productivity, elevating customer experience, and scaling long-term sustainable growth.
Executive Profile & Career Highlights
With nearly three decades of experience across organised retail, consumer businesses, and operations:
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V-Mart Retail: Served as Chief Operating Officer prior to his current move to Reliance Retail.
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Future Group: Spent over 17 years in key executive leadership roles, including CEO – North India. Played a pivotal role in scaling retail formats such as Big Bazaar, Food Bazaar, and FBB, spearheaded the Big Bazaar GEN NXT format, and led business turnarounds for Easyday and Big Apple.
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Vishal Retail: Member of the founding leadership team at Vishal Retail Ltd. (now Vishal Mega Mart).
Jain’s appointment comes as Reliance Retail continues to reinforce its leadership tier to consolidate market share across India’s rapidly growing apparel, footwear, and lifestyle segments.

