MUMBAI — Media agency Starcom has appointed media investment executive Dhaval Patel as Senior Director – Buying, strengthening its commercial trading leadership across emerging retail channels.
Patel transitions to Starcom from WPP Media, where he served as Associate Vice President of Marketplace and Partnerships for India. In his new capacity, he will focus specifically on driving media buying strategies, marketplace integration, and client partnerships in the fast-growing E-Commerce and Quick-Commerce (Q-commerce) sectors.
Executive Profile & Appointment Parameters
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Appointee Credentials: Dhaval Patel, a seasoned media trading strategist with extensive expertise in marketplace partnerships, commercial negotiations, and digital commerce media.
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Prior Role: Associate Vice President, Marketplace and Partnerships (India) at WPP Media.
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Designated Position: Senior Director – Buying (E-commerce & Q-commerce).
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Agency Network: Starcom (Publicis Media).
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Strategic Mandate: Leads strategic media buying operations, trade partnerships, and client investment performance across e-commerce and quick-commerce platforms.
