SAN JOSE & BENGALURU — Global software giant Adobe has completed the acquisition of Indian AI automation startup Rilo for an undisclosed sum. The strategic buyout marks Adobe’s second major acquisition of an Indian technology firm, following its 2023 purchase of generative AI video platform Rephrase.ai.
The deal strengthens Adobe’s enterprise AI ecosystem by integrating Rilo’s plain-language automation and specialized marketing AI agents into its digital media and marketing suite.
Target Profile & Core Platform Capabilities
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Founders: Founded in September 2025 by IIT Bombay alumni Dhruv Jaglan and Georgi Boby.
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Core Technology: Built to simplify complex workflow automation for non-technical users. The platform enables users to define operational workflows in natural language, which autonomous AI agents then construct and execute across hundreds of software tools.
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Specialized AI Workforce: Developed specialized ‘AI employees’ tailored for marketing and go-to-market teams—covering competitive intelligence, automated sales prospecting, social media marketing (LinkedIn/Reddit), and campaign research.
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Competitive Positioning: Early entrant and direct competitor in the agentic workspace, competing alongside offerings like Anthropic’s Claude Cowork.
Financial & Growth Highlights
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User Base: Scaled to over 10,000 active users within less than a year of operational launch.
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Venture Backing: Backed by prominent venture capital firms Peak XV Partners and Z47/DeVC.
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Valuation & Deal Terms: Last valued at a reported $10 million during its funding round; final transaction terms and acquisition pricing remain undisclosed.
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Strategic Integration: Enhances Adobe’s portfolio of integrated AI tools following its recent acquisition of Semrush and expanded global AI partnership with WPP.
