LOS ANGELES — Global media and entertainment conglomerate The Walt Disney Company has named tech executive Jennifer Creegan as Head of Marketing Technology & Operations, effective September 7, 2026.
Creegan transitions to Disney following a 27-year tenure at Microsoft, where she held high-level executive positions across business development, marketing, product management, and operational strategy. Most recently, she served as Vice President of Strategy, Business Model & Insights for Xbox.
Executive Profile & Appointment Parameters
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Appointee Credentials: Jennifer Creegan, a global technology veteran with nearly three decades of enterprise experience in scaling media, digital gaming, and advertising operations.
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Designated Position: Head of Marketing Technology & Operations.
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Corporate Entity: The Walt Disney Company.
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Reporting Structure: Direct report to Asad Ayaz, Chief Marketing and Brand Officer.
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Strategic Imperative: Leads the digital transformation of Disney’s global marketing infrastructure, optimizing martech operations, consumer data analytics, and platform-driven fan engagement initiatives.
