MUMBAI — Diversified conglomerate Mahindra Group has appointed Purnima Lamba as Chief Brand Officer, placing a seasoned global marketing executive at the helm of its group-wide brand and communications strategy.
Lamba joins the enterprise following a 25-year tenure at FMCG giant Unilever, bringing multi-market experience across brand equity building, global portfolio management, and strategic communications.
Executive Profile and Strategic Mandate
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Appointee: Purnima Lamba.
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Designation: Chief Brand Officer.
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Core Mandate: Overseeing the Mahindra Group’s overall corporate brand, media relations, and communications strategy to build a unified brand narrative across diverse business sectors.
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Industry Experience: Nearly 25 years of international brand management and marketing leadership across India, the United Kingdom, and the Netherlands.
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Career History: Spent two decades at Unilever managing major beauty and personal care portfolios, including Lakme, Sunsilk, TRESemme, and Vaseline.
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Most Recent Leadership Role: Served as Global Brand Vice President for Knorr at Unilever prior to joining Mahindra Group.
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Strategic Impact: Tasked with driving brand alignment, enhancing cross-platform visibility, and elevating corporate positioning across the group’s automotive, farm equipment, technology, and financial services domains.
