BENGALURU — E-commerce giant Flipkart has appointed seasoned ad-tech and media executive Dibyendu Sen as Associate Director – Brand Partnerships & Monetization for its quick commerce vertical, Flipkart Minutes.
In his new role, Sen will spearhead monetization strategies and lead brand partnerships as Flipkart expands its advertising ecosystem within the rapidly growing quick commerce market.
Sen transitions to Flipkart Minutes from commerce media platform Criteo, where he served as Senior Manager – Sales, Enterprise, leading retail media monetization and programmatic collaboration ads across major quick commerce platforms, including Blinkit, Swiggy Instamart, and Zepto.
His appointment marks a return to the Flipkart Group:
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Prior Flipkart Tenure: Previously spent over two years managing Brand Partnership & Monetization for FMCG and Home categories, most recently as Senior Manager II, overseeing PAN-India Grocery Ads monetization.
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Paytm Ads: Led the FMCG, D2C, and F&B verticals.
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Broadcasting & OTT: Handled ad sales and revenue generation at Star TV Network for nearly six years after beginning his career at Zee Entertainment Enterprises Limited.
Sen’s deep domain expertise across retail media networks, programmatic advertising, and FMCG monetization will be pivotal as Flipkart Minutes scales its commercial partnership capabilities against industry competitors.
