LONDON — Global marketing communications group WPP Media has appointed senior advertising strategist Ankitha Acharya as Global Strategy Director for its fast-moving consumer goods (FMCG) account, Nestlé.
Acharya steps into the role with extensive international agency experience across brand strategy, audience planning, and market development. She previously served as Brand Strategy Director for Emerging Markets (adidas) at EssenceMediacom, where she spearheaded strategic planning across 17 growth markets.
Her multi-market portfolio includes key leadership roles within the WPP network:
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Mindshare: Served as Planning and Strategy Director (Europe) for Volvo, managing agency operations across six European territories.
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Network Agencies: Held specialized strategic positions at Wavemaker and Performics India.
In her new capacity, Acharya will oversee global media and brand strategy for Nestlé, driving integrated audience planning and brand growth across international markets.
