MUMBAI — Personal care major Nivea India has appointed Veena Muley as Integrated Media and Marketing Expert, strengthening its brand communications and digital outreach team.
Muley transitions to Nivea India from WPP Media, where she spent over four years leading multi-channel media strategy and execution for Hindustan Unilever (HUL).
Industry Background & Expertise
During her tenure at WPP Media, Muley served as Client Leadership Manager for the Unilever account, overseeing integrated campaign planning across television, YouTube, Connected TV, OTT platforms, and social media channels.
-
Brand Portfolio Management: Managed high-decibel media deployments for major personal care brands, including Dove, Pears, Closeup, Pepsodent, and HUL’s deodorants portfolio.
-
Prior Agency Track: Previously functioned as Integrated Media Planner handling media strategies across oral care and deodorant verticals for HUL.
-
Media & Sales Experience: Began her career at Star TV Network in ad sales, managing inventory planning, commercial bookings, and revenue reporting across networks like Star Movies, Star Gold, and National Geographic.
