MIAMI — Global payment technology company Visa has appointed Andres Puentes as Director, Media Marketing Services – Latin America and the Caribbean (LAC).
Puentes transitions to Visa from TagScreen, an AI-powered live TV and streaming audience platform he co-founded and where he served as Chief Growth Officer. Bringing extensive cross-industry experience in advertising, technology, media, and digital marketing, his career includes key leadership roles at Omnicom Media Group, Nokia, Wunderman Interactive, and OMD. In his new capacity, Puentes will oversee Visa’s regional media marketing strategies and digital campaign execution across the LAC region.
Core Takeaways
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Target Entity: Visa.
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Appointee: Andres Puentes.
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Designation: Director, Media Marketing Services – Latin America and the Caribbean (LAC).
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Effective Date: November 2026.
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Professional Background: Co-Founder & former Chief Growth Officer at TagScreen; prior media and technology leadership roles at Omnicom Media Group, Nokia, Wunderman Interactive, and OMD.
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Strategic Focus: Steering media marketing operations, advertising strategy, and digital engagement across Latin American and Caribbean markets.
