MUMBAI — Adfactors PR has appointed Amit Mukherjee as Group Head, marking his return to the public relations industry after a 14-year hiatus. Mukherjee joins the agency following a high-profile stint at Prasar Bharati, where he served as Lead Planning & Output for Global & National News at DD India.
In his new capacity, Mukherjee will focus on driving brand elevation and navigating complex business transitions for clients. His strategy emphasizes a digital-first approach combined with innovative storytelling to manage corporate reputations.
Strategic Focus Areas
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Brand Elevation: Utilizing narrative-led strategies to build and sustain market leadership.
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Reputation Management: Helping multi-market and multinational organizations navigate transformative moments.
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Digital Integration: Prioritizing digital-first communication models to meet evolving market demands.
Executive Perspective
Announcing his move via LinkedIn, Mukherjee described the transition as a personal and professional milestone.
“I look forward to collaborating with colleagues to deliver bespoke, strategic communications… and supporting clients as they grow into leading multi-market and multinational organizations,” Mukherjee stated.
With his background in global news planning and national broadcasting, Mukherjee brings a unique editorial perspective to one of India’s largest independent PR firms.
