MUMBAI – In a high-profile move for India’s tech and media landscape, Shagun Seda is set to join Apple India as its new Head of Marketing Communications. Seda transitions to the global tech giant shortly after her tenure at JioStar, the massive media joint venture between Reliance and Disney.
A Legacy of Scale at JioStar and Netflix
Seda was a cornerstone of the leadership team at JioStar (Viacom18 and Star India), where she managed marketing and creative strategy for an audience of over 450 million monthly active users.
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Sports & Cultural Milestones: She led campaigns for the IPL 2025, which reached nearly a billion viewers, as well as the Olympics, Wimbledon, and the digital livestream of Coldplay’s India tour.
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Repositioning Netflix: Before JioStar, Seda served as Head of Brand at Netflix India, where she is credited with shifting the platform from a niche premium service to a culturally resonant brand through viral campaigns for hits like Money Heist.
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Agency Pedigree: Her career includes senior creative roles at top agencies, including DDB Mudra Group and MullenLowe Lintas Group.
Strategic Context for Apple
Apple is currently aggressive in its expansion within India, doubling down on local manufacturing and retail presence. By hiring a leader with Seda’s experience in managing “mass-premium” transitions and large-scale digital engagement, Apple signals a push to move beyond its status as a luxury brand and become a more integrated part of the Indian consumer’s daily digital life.
Seda’s expertise in blending high-concept creative storytelling with massive reach is expected to be pivotal as Apple expands its services and hardware footprint across the subcontinent.
