NEW YORK — Digitas North America has appointed Goeff Laurel as Vice President Director, Media Investment.
The appointment marks Laurel’s second tenure within the Publicis Groupe network. In his new role, he will oversee strategic media investments across digital and traditional channels. Laurel transitions to Digitas from PHD, where he served as Integrated Associate Director handling digital, video, linear, content, and experiential media strategies.
Professional Profile & Experience
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Executive: Goeff Laurel
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New Role: Vice President Director, Media Investment
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Company: Digitas North America (Publicis Groupe)
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Previous Role: Integrated Associate Director at PHD
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Industry Experience: Senior positions held across media and advertising agencies, including Dentsu International, MediaCom, and Zenith
