MUMBAI – IndusInd Bank has named Deepesh Chhabra as its new Head of Marketing & Partnerships for Retail Assets, Corporate Banking, Cards & Loyalty. Chhabra joins the private sector lender at a time when the financial services industry is increasingly prioritizing digital integration and customer retention strategies.
Chhabra announced his new role via LinkedIn, noting that the sector is at a “compelling inflection point with significant opportunities to innovate and create meaningful customer value.”
Strategic Mandate
In his new capacity, Chhabra will oversee marketing initiatives across several high-growth verticals:
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Retail Assets: Driving awareness and acquisition for consumer lending products.
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Corporate Banking: Strengthening the bank’s B2B brand presence and institutional partnerships.
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Cards & Loyalty: Enhancing customer engagement through revamped loyalty programs and credit card marketing.
Background and Expertise
Chhabra brings a wealth of experience in building digital ecosystems and driving business growth:
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Tata Digital: Served as the Head of Business Growth and Loyalty for six years, where he was instrumental in scaling the company’s loyalty initiatives.
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MakeMyTrip: Held a leadership role at India’s leading travel portal, focusing on user growth.
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Times Group: Gained early experience in brand management and media sales.
Market Context
Chhabra’s transition from Tata Digital to the banking sector highlights a growing trend of financial institutions hiring leaders with deep expertise in loyalty and platform-based growth. His background in managing complex consumer journeys is expected to help IndusInd Bank further digitize its customer acquisition and engagement funnels.
