MUMBAI — JioStar has further strengthened its leadership team with the appointment of Abhay Duggal as Director – Entertainment Ad Sales (Hindi GEC). Duggal, a seasoned professional in the media and advertising landscape, announced his transition via LinkedIn, expressing excitement about joining a firm that “blends storytelling, data, and brand impact.”
With over 17 years of experience, Duggal is expected to play a pivotal role in shaping monetization strategies for JioStar’s General Entertainment Category (GEC).
A Career Built on Media Excellence
Duggal’s appointment brings a wealth of cross-platform expertise to JioStar. His career highlights include:
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Strategic Expertise: Specializes in converting audience behavior and inventory data into long-term brand partnerships.
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Diverse Portfolio: Previously served as Deputy General Manager – Ad Sales (North Regional Head) at Republic World.
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Proven Track Record: Held significant roles at industry giants including Zee Entertainment Enterprises Limited, Reliance Broadcast Network, and Enterr10 Television.
Shaping the Future of Advertising
As JioStar continues to expand its footprint in the digital and linear space, Duggal’s role will focus on driving ad revenue for the Hindi entertainment segment. His background in both traditional television and digital sales is seen as a strategic fit for JioStar’s data-driven approach to advertising.
“I’m truly thrilled to be part of an organization that is redefining and shaping the future of Media and Advertising,” Duggal shared in his announcement.
