SINGAPORE — Kantar, the world’s leading marketing data and analytics company, has named Biswaroop C as its Chief Growth Officer for Southeast Asia (SEA). In this strategic regional role, he will be responsible for driving commercial expansion and overseeing client relationships across the rapidly evolving Southeast Asian markets.
Biswaroop brings over 16 years of experience across the Asia-Pacific (APAC) and Africa regions, with a proven track record in market research and consumer insights.
Human-Centric Growth Strategy
Upon assuming his new role, Biswaroop emphasized the importance of the “human layer” in an increasingly automated industry. Key focus areas for his leadership include:
-
Commercial Expansion: Scaling Kantar’s presence across diverse SEA markets by aligning data solutions with specific regional client needs.
-
Relationship-Driven Insights: Moving beyond traditional research briefs to address the core business challenges facing C-suite executives.
-
AI vs. Human Expertise: Navigating the rise of AI-generated insights by emphasizing high-level strategic advisory that cannot be replicated by technology.
Professional Background
Before joining Kantar, Biswaroop served as the Managing Director at Toluna, based in Singapore. His career has been defined by a deep understanding of market dynamics in emerging economies and a “result-oriented” approach to business development.
The appointment comes at a time when the marketing industry is undergoing significant reinvention. Kantar aims to leverage Biswaroop’s regional expertise to strengthen its commercial footprint and deliver more personalized, high-impact analytics to its partners in Southeast Asia.
