SINGAPORE — Reinforcing its digital transformation agenda across emerging high-growth markets, L’Oréal has promoted 15-year company veteran Marc Dicko to Chief Digital and Marketing Officer (CDMO) for the South Asia Pacific, Middle East, and North Africa (SAPMENA) region, effective September 1, 2026.
Based out of Singapore, Dicko will report directly to Vismay Sharma, President of L’Oréal SAPMENA, succeeding Lex Bradshaw-Zanger, who has led the region’s digital, marketing, and e-commerce portfolios since 2023.
Strategic Mandate and Operational Scope
In his new regional position, Dicko assumes strategic oversight of L’Oréal’s digital, e-commerce, and marketing roadmap across more than 35 diverse markets.
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Digital Transformation: Driving consumer-centric digital strategies, optimizing direct-to-consumer (D2C) channels, and expanding indirect e-commerce operations.
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AI & Innovation Deployment: Leveraging artificial intelligence and advanced beauty-tech solutions to personalize consumer experiences and modernize marketing operations.
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Regional Integration: Operationalizing global brand strategies across the high-growth SAPMENA zone, bridging consumer insights between South Asia, the Gulf, and North Africa.
Executive Track Record
Dicko brings extensive global experience from within the L’Oréal ecosystem, having served in pivotal digital leadership positions across the company’s Global Division, North Asia, Canada, and SAPMENA.
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L’Oréal Canada Leadership: Most recently served as CDMO for L’Oréal Canada, where he spearheaded significant growth in direct-to-consumer digital channels and integrated enterprise AI solutions.
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Global Ecosystem Expertise: Held consecutive cross-functional roles driving digital innovation and e-commerce expansion across North Asian and global markets over a 15-year tenure.
Strategic Significance
The appointment underscores L’Oréal’s push to accelerate its “Beauty Tech” agenda across one of the world’s most dynamic consumer regions. With SAPMENA representing rapidly digitalizing markets and expanding middle-class demographics, Dicko’s mandate will focus on scaling omni-channel capabilities, data-driven marketing, and tech-enabled consumer engagement.
