NEW DELHI — Strengthening its digital ad-tech and revenue architecture, NDTV Network has appointed Priyanka Shah as Group Head – Digital.
Shah joins the media network from Zee Entertainment Enterprises Limited (ZEEL), where she most recently served as Associate Director – Sales, bringing extensive cross-platform monetization expertise across traditional linear and modern digital ecosystems.
Strategic Mandate and Revenue Focus
In her new role at NDTV Network, Shah will take charge of digital revenue operations, expanding the network’s commercial footprint across expanding digital touchpoints.
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Multi-Platform Monetization: Driving revenue strategies across Connected TV (CTV), web properties, mobile applications, and YouTube channels.
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Ad Solutions Expansion: Monetizing digital inventory through targeted video ad units, programmatic integrations, and branded content solutions across NDTV’s news verticals.
Executive Background and Industry Track Record
Shah brings rich media sales experience across digital, broadcast, and print domains.
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ZEE Leadership: Spent significant tenure at ZEEL managing sales strategy for linear media, branded content solutions, and digital channels, progressing from Senior Manager to Associate Director.
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Early Career: Gained foundational media sales and marketing experience at Mid-Day Multimedia Limited, managing print and regional commercial properties.
Industry Perspective
The appointment underscores NDTV Network’s push to capture growing ad spend in Connected TV and digital news distribution as audience consumption shifts away from traditional broadcast. Under Shah’s commercial leadership, the network aims to optimize yield across its digital streaming assets and expand brand partnerships across its online news ecosystem.
