NEW DELHI – LT Foods, the global consumer specialty company known for brands like Daawat and Royal, has appointed Ritesh Sud as its new Chief Marketing Officer (CMO) – India & Far East.
Sud, a seasoned FMCG veteran with over two decades of experience, joins the company from Tata Consumer Products Limited, where he served as Vice President (Marketing) for National Brands and Packaged Beverages.
Strategic Mandate for Growth
In his new role, Sud will report to Ritesh Arora, CEO – India & Far East. His primary focus will be on driving the company’s next phase of expansion through:
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Brand Premiumization: Strengthening brand equity and building differentiated, scalable brands across various consumer segments.
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Innovation-Led Marketing: Implementing digital-first and AI-driven go-to-market strategies to enhance brand touchpoints.
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Market Expansion: Identifying and unlocking new growth opportunities within high-growth categories in the India and Far East regions.
A Proven Track Record
An alumnus of IMT Ghaziabad, Sud has been instrumental in shaping some of India’s most recognizable consumer brands. His professional highlights include:
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Tata Consumer Products: Championing industry-first AI-led marketing campaigns and driving portfolio growth for Tata Tea and Himalayan.
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Perfetti Van Melle: Managing iconic brands like Happydent and Centre Fruit. He is notably credited with the national launch of Alpenliebe Juzt Jelly, which effectively created the jelly candy category in India.
Leadership Perspective
CEO Ritesh Arora noted that Sud’s appointment comes at a “pivotal time” as the company sharpens its consumer focus. Sud added that his priority will be to align brand strategy closely with business outcomes and drive execution excellence to capitalize on emerging global market opportunities.
