MUMBAI — The Mahindra Group has announced the appointment of Shuchi Suri as Executive Vice President – Mahindra Experiences, effective May 14, 2026. Suri joins the conglomerate’s senior management team and will be based out of Mumbai.
In this newly defined role, Suri will oversee the Mahindra Adventure team within the Auto division and the Experiences team at Mahindra Holidays & Resorts India Ltd. She will report directly to Dr. Anish Shah, Group CEO and Managing Director.
A Global Track Record
Suri joins Mahindra following a distinguished 22-year career at Unilever, where she managed complex portfolios across India, the Asia-Pacific region, and the UK.
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Previous Role: She most recently served as the Global Vice President for Homecare at Unilever’s headquarters.
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Core Expertise: Her background spans brand strategy, premium innovation, consumer segmentation, and digital-first marketing partnerships.
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Strategic Mandate: At Mahindra, Suri is expected to leverage her experience in lifestyle branding to enhance the “experience-led” growth of the Group’s automotive and hospitality sectors.
Executive Appointment Snapshot
| Name | Shuchi Suri |
| Designation | Executive Vice President – Mahindra Experiences |
| Effective Date | May 14, 2026 |
| Reporting To | Dr. Anish Shah (Group CEO & MD) |
| Key Focus Areas | Mahindra Adventure & Mahindra Holidays |
The appointment comes as Mahindra continues to shift its focus toward building a lifestyle ecosystem around its “Authentic SUV” brand and its expanding hospitality portfolio. Suri’s transition from a global FMCG giant to an industrial and services conglomerate underscores Mahindra’s intent to professionalize its consumer-facing “experience” businesses.
