MENLO PARK, CA — Tech titan Meta has announced the promotion of Denise Moreno to the position of Chief Marketing Officer (CMO). Moreno, a seasoned executive who has been with the company for over 17 years, shared the major leadership milestone on her official LinkedIn profile.
In tandem with her appointment, Moreno announced another high-profile C-suite shift: Alex Schultz has been designated as Meta’s first-ever Chief Data Officer, marking a strategic realignment of the company’s data architecture and corporate governance framework.
A 17-Year Journey from Startup to Tech Giant
Moreno’s professional trajectory closely mirrors the explosive scaling of social media. She originally joined the company in 2009 as Facebook’s first-ever email marketer, transitioning out of the early-stage startup sector where she managed lead generation, public relations, and internet marketing campaigns.
Prior to her elevation to CMO, Moreno served as the Global Senior Vice President of Consumer Marketing and Growth. Over nearly two decades, she has been a foundational pillar behind the launch, growth, and cross-platform positioning of Meta’s dominant product lines:
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Core Social Platforms: Spearheaded hyper-growth cycles and retention strategies for Facebook, Instagram, and WhatsApp.
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Next-Gen Wearables: Anchored the market entry and consumer branding of the Ray-Ban Meta smart glasses and Oakley Meta products.
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Spatial Computing & VR: Directed global marketing blueprints for the Meta Quest hardware ecosystem, cementing the brand’s pivot into the metaverse.
Strategic Institutional Alignment
The simultaneous elevation of Moreno to CMO and the creation of the Chief Data Officer role for Alex Schultz underscores Meta’s dual corporate focus on consumer-facing hardware adoption and privacy-first data optimization.
In her new capacity as CMO, Moreno will take complete ownership of Meta’s overarching brand identity, managing multi-billion dollar marketing budgets, consumer insights, and cross-platform growth matrices as the company continues to integrate advanced generative AI tools across its massive global advertising network.
