NEW DELHI – Media major NDTV has announced the appointment of Siddharth Raj Dengre as its new Head of Digital Commerce, marking a strategic move to strengthen the network’s revenue streams at the intersection of media and retail.
Dengre, who confirmed the appointment via social media on Tuesday, brings over 12 years of specialized experience in digital platforms, creator commerce, and entertainment. His professional background includes senior roles at high-profile tech and social media firms, including Moj & ShareChat, ByteDance (TikTok & Helo), and Shotformats Digital.
In his new capacity, Dengre is expected to spearhead new digital initiatives and build commerce-driven ecosystems within NDTV’s expanding digital portfolio. The move comes as traditional media houses increasingly look toward “content-to-commerce” models to diversify their digital business foundations.
