CHENNAI – Travel-tech platform Pickyourtrail has announced the appointment of Janani Kandaswamy as its Head of Marketing. With over 15 years of experience across the FMCG, appliances, and telecom sectors, Kandaswamy will lead the brand’s efforts to scale its personalized international holiday offerings.
Previously, Kandaswamy held leadership roles at Versuni India (managing Preethi Kitchen Appliances) and ITC Limited, where she oversaw prominent brands such as Classmate and Mangaldeep.
Strategic Brand Growth
Her appointment comes as Pickyourtrail looks to transition from a product-market fit stage to building a distinctive global travel brand. Her key focus areas include:
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Narrative Building: Crafting stories that simplify the “cognitively complex” process of planning international travel.
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Consumer Insights: Utilizing her deep background in consumer goods to refine how the brand engages with travelers.
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Market Expansion: Driving growth in customized holiday segments and emerging travel categories.
Leadership Perspectives
Commenting on her new role, Kandaswamy noted that travel is a highly emotional category, and the next phase of growth belongs to brands that can combine deep personalization with simplicity.
Hari Ganapathy, Co-founder and CEO of Pickyourtrail, stated that the company is “doubling down” on its goal to become a loved travel brand, with Kandaswamy’s expertise serving as the catalyst for disciplined execution and cross-market growth.
