NEW DELHI – After a pivotal four-year tenure, Rahul Nag has announced his departure from Pocket FM, where he served as Director – Brands, Communications, and Partnerships. Nag, who joined the audio series platform in April 2022, played a fundamental role in establishing the brand’s identity and scaling its global narrative.
In a LinkedIn post reflecting on his journey, Nag described joining the startup as “taking a bet on a story” before it had found its voice. He credited his time at the company with helping define the “audio series” category in India’s competitive digital landscape.
Key Contributions and Achievements
During his time at Pocket FM, Nag was instrumental in building the brand’s communication infrastructure from the ground up:
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Category Definition: Led the strategic effort to position “audio series” as a distinct entertainment category alongside OTT and music streaming.
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Creator Ecosystem: Developed the “PR playbook” for content and creators, fostering a robust community of audio storytellers.
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Thought Leadership: Established a powerful LinkedIn presence for the brand, consistently placing Pocket FM among India’s top startup voices since 2022.
Professional Background
With over 18 years of experience in corporate communications and brand strategy, Rahul Nag has a proven track record of navigating high-growth environments:
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ShareChat: Served as Head of Communications (2019–2021) during a period of rapid scaling and regulatory complexity.
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Other Roles: Previously held leadership and strategic positions at Mindtree, Flock, Text100, HCL Infosystems, and Adfactors PR.
What’s Next?
While Nag has expressed a deep sense of pride in seeing the Pocket FM “story” become a reality, he has not yet disclosed his next professional destination. His exit marks a significant leadership transition for the audio platform as it continues its expansion into international markets.
