MUMBAI – VIPShaadi, the premium matchmaking service by Shaadi.com, has announced the appointment of Ritika Gupta as Director of Marketing.
Gupta, who officially joined the leadership team on Tuesday, brings over nine years of expertise in digital and performance marketing. Prior to this role, she spent more than six years at StayVista, where she most recently served as Associate Director for Growth and Marketing. Her professional portfolio also includes stints at Kalkifashion.com and Edelweiss Financial Services.
In her new role, Gupta will oversee marketing strategies for the platform’s high-net-worth (HNI) segment. She noted that her focus will be on navigating the evolving user expectations within the matchmaking category, leveraging her background in user engagement and growth to strengthen VIPShaadi’s market position.
