CHENNAI — Sun TV Network’s over-the-top (OTT) streaming platform Sun NXT has appointed media veteran Rajiv Rajaram as Head of Content. Rajaram announced his appointment via a formal executive update.
Prior to joining Sun NXT, Rajaram served as Head of Content – Tamil at Sony LIV (Sony Pictures Networks India), where he spearheaded original regional programming. He brings extensive experience spanning streaming, film, radio, television, advertising, and original digital content creation, having previously served as Vice President – Content – Originals at Culture Machine Studios.
OTT Leadership & Regional Media Matrix
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Streaming Enterprise: Sun NXT (Sun TV Network Limited).
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Incoming Executive: Rajiv Rajaram (Head of Content).
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Prior Role: Head of Content – Tamil at Sony LIV (Sony Pictures Networks India).
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Past Leadership & Domain Footprint:
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Culture Machine Studios: Vice President – Content – Originals.
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Voice & Advertising Operations: Voice artist and radio professional credited with over 3,500 commercial productions.
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Strategic Mandate:
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Lead regional original content acquisition, programming, and production strategy across South Indian languages.
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Enhance Sun NXT’s subscriber acquisition and engagement metrics in competitive regional OTT markets.
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Drive digital-first IP development across web series, original films, and non-scripted entertainment.
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