MUMBAI – Tempest Advertising has officially marked its entry into the Mumbai market with the appointment of Aparna Nawathe as Vice President & Branch Head. This strategic expansion is designed to bring the agency’s insight-led communication model to India’s financial and advertising capital.
Nawathe will lead the agency’s operations in Mumbai, focusing on building high-impact brand partnerships and driving integrated communication strategies.
Strategic Leadership & Vision
With nearly two decades of experience, Nawathe is a veteran in brand strategy and corporate storytelling. Her mandate involves navigating the “scale and sophistication” of the Mumbai market through a media-agnostic approach.
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Key Responsibilities: Scaling Mumbai operations, driving business growth, and solving complex brand challenges through digital and mainstream channels.
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Past Experience: She has previously handled marquee brands including Unilever, Godrej, Dabur, Shoppers Stop, and Femina.
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Public Sector Work: Her portfolio includes collaborations with the Ministry of Textiles, Tata Trusts, and the Cotton Association of India.
The Agency’s Growth Path
Managing Director Turab Lakdawala noted that the Mumbai expansion is a “natural progression” for Tempest. By appointing Nawathe, the agency aims to move beyond traditional advertising and partner with brands at a deeper, strategic level.
“What excites me is Tempest’s ability to look at communication as a strategic lever for business growth,” Nawathe shared. “I look forward to building strong partnerships and solving real business challenges through cohesive solutions.”
The move highlights the agency’s ambition to strengthen its national footprint and compete directly for top-tier accounts in the highly competitive Mumbai circuit.
