NOIDA — Zee Media has bolstered its digital leadership with the appointment of senior journalist Rohit Srivastava as Editor – Languages. Based at the company’s Noida headquarters, Srivastava will spearhead the editorial and growth strategies for Zee’s extensive portfolio of regional digital platforms.
His mandate covers a diverse array of linguistic markets, including Zee Taas, Kannada, Tamil, Telugu, Malayalam, Odisha, PHH, Kalak, and Ghanta. The move is seen as a central pillar of Zee Media’s ongoing digital expansion and audience engagement strategy.
A Veteran of Digital Transformation
Srivastava joins Zee Media with over 17 years of experience in the digital news ecosystem, specializing in scaling platforms and driving newsroom innovation.
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Expertise: He is recognized for his skills in audience growth, app-based content strategies, and navigating the complexities of multi-platform engagement.
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Professional Pedigree: Before this appointment, he held key leadership roles at Navbharat Live, Dainik Bhaskar Digital, and The Free Press Journal.
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Strategic Focus: At Zee, he will focus on building scalable digital news ecosystems to deepen the network’s reach into regional markets.
Executive Summary: Editorial Leadership
| Name | Rohit Srivastava |
| New Designation | Editor – Languages |
| Organization | Zee Media Corporation Limited |
| Key Regions | South India, Odisha, Maharashtra (Digital) |
| Experience | 17+ Years in Digital Journalism |
The appointment comes at a time when Zee Media is aggressively pushing its “digital-first” agenda, aiming to capture the rising consumption of news in regional Indian languages. Srivastava’s background in newsroom transformation is expected to be a major asset as the network streamlines its content delivery for mobile and web audiences.
