LONDON: Creative agency network Ogilvy has announced the appointment of Samuel Heath as its new Global Executive Creative Director for Unilever. Based out of Ogilvy’s United Kingdom headquarters, Heath will be tasked with driving creative innovation, strategic storytelling, and brand ambition across Ogilvy’s long-standing, multi-brand partnership with consumer goods giant Unilever.
Heath will report directly to Ogilvy’s Global Chief Creative Officer, Liz Taylor.
A Legacy of Strategic Storytelling
Heath brings over two decades of experience working across premier creative agencies and global tech brands. His professional background highlights a strong transition from structured legal studies to top-tier international branding:
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Academic Foundation: Heath studied Law at Oxford University before pivoting into the advertising and communications industry.
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Early Agency Tenure: He began his career at Lowe Howard Spink and subsequently sharpened his creative execution at Fallon London.
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Wieden+Kennedy London: Heath spent over a decade at Wieden+Kennedy, where he managed and developed cultural marketing campaigns for several major global brands.
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Apple (Cupertino): Prior to joining Ogilvy, Heath worked directly within Apple’s marquee in-house creative team in California, serving as a Global Creative Director.
Leadership Perspectives: Culture-Defining Work
Commenting on the appointment, Liz Taylor, Ogilvy’s Global Chief Creative Officer, highlighted Heath’s ability to seamlessly align creative ideas with complex corporate operations:
“Sam has this extraordinary ability to place bold ideas at the very heart of business challenges—and to create brand stories that forge the deepest emotional connections. His craft, his strategic instinct, and his talent will no doubt take us to a whole new level with our beloved Unilever brands.”
Expressing his view on taking over the account, Samuel Heath pointed to the historical depth of the relationship he is inheriting:
“To make work that wins awards is one thing. To make work that changes culture and the whole business of advertising is quite another… Ogilvy and Unilever have done exactly that—a partnership that stretches back to David Ogilvy himself—and I’m thrilled and more than a little awestruck to have been given the opportunity to continue that legacy.”
The Mandate: Anchoring a Historic Account
The partnership between Ogilvy and Unilever stands as one of the longest-running agency-client associations in corporate history. In his global role, Heath will oversee the creative strategy for several of Unilever’s most prominent personal care and food portfolios, including Dove, Vaseline, and Hellmann’s.
His core challenge will center on maintaining high-impact, award-winning creative campaigns while adapting the legacy brands to hyper-digitized, modern consumer habits worldwide.
