LUCKNOW — Senior journalist and former political editor of News18 India, Yatendra Sharma, has officially entered active politics following a high-profile organizational appointment by the Bharatiya Janata Party (BJP).
Sharma has been designated as a State Minister (Rajya Mantri) within the newly restructured Uttar Pradesh BJP State Working Committee. The strategic assignment was formalized in the party’s latest executive roster release, coming shortly after Sharma tendered his resignation from his prime-time broadcasting role.
A Two-Decade Media Trajectory
Sharma’s transition to the political arena concludes a prominent journalism career spanning nearly twenty years, during which he specialized in tracking the internal dynamics of the Rashtriya Swayamsevak Sangh (RSS), the BJP, and central government ministries.
His professional path across major national Hindi news networks includes:
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News18 India (2021–2026): Served as Political Editor and Anchor. He headed the Delhi-NCR bureau, directed political coverage strategies, managed reporter deployment, and anchored flagship political debate programs.
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India News: Spent eleven and a half years anchoring and driving core political investigative reporting.
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Early Career (2006–2011): Initiated his broadcast footprint with S1 News before moving to MH1 News.
Strategic Impact in Uttar Pradesh
Sharma’s swift induction into the core organizational hierarchy of the BJP’s largest state unit has generated significant discussion across both media and political circles in Lucknow and Delhi.
By placing a veteran political communicator with a deep understanding of grassroots voter sentiment, regional caste equations, and media relations directly into the State Working Committee, the BJP aims to sharpen its narrative management and communication strategies ahead of upcoming electoral cycles in Uttar Pradesh.
