MUMBAI (Feb 17, 2026) — BigTrunk Communications has announced the appointment of Kausik Misra as Senior Vice President – Strategy. Misra joins the digital agency to spearhead strategic planning and content-driven brand solutions, bringing a wealth of experience from the entertainment industry.
From Zee TV to Digital Strategy
Misra transitions to BigTrunk after a distinguished 15-year career, most recently serving as the Head of Non-Fiction Content for Zee TV at Zee Entertainment Enterprises (ZEEL).
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Content Expertise: At ZEEL, he was a key architect behind massive television IPs such as Sa Re Ga Ma Pa, Dance India Dance, and the Zee Cine Awards.
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Audience Insight: His background in shaping the aspirations of the Indian middle class aligns with BigTrunk’s “audience-first” philosophy.
New Mandate
In his leadership role at BigTrunk, Misra will:
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Sharpen Frameworks: Refine the agency’s strategic approach to brand problem-solving.
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Bridge Platforms: Leverage his experience in multi-platform ecosystems to help brands achieve cultural impact and measurable business growth.
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Drive Storytelling: Strengthen narrative thinking to ensure brands remain relevant in an evolving digital landscape.
Leadership Perspective
Akhil Nair, Founder & CEO of BigTrunk, noted that Misra’s expertise in building large-scale content properties will significantly bolster the agency’s ability to offer insight-led solutions to its clients.
