NEW DELHI (Feb 18, 2026) — Spalba, the tech-forward event management platform, has named Tanima Tripathi as its new Creative Director – Strategy & Concepts. Tripathi transitions to the role from Tribes Communication, where she served as Deputy General Manager of Creative Strategy.
Creative Vision & Experience
Tripathi is recognized for her ability to blend narrative-driven storytelling with modern technology:
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Background: With over three years at Tribes Communication and a career built on campaign ideation, she specializes in creating “high-impact experiences” that shift audience perception.
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Core Skills: Her toolkit includes creative scripting, concept development, and advanced storyboarding for audio-visual content.
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The Role: At Spalba, she will lead the creative vision for the company’s strategy and conceptual framework, working alongside their tech-driven production teams.
Strategic Direction
On LinkedIn, Tripathi expressed her excitement about joining a “creatively restless” team, emphasizing that her focus remains on the power of stories to define brands. Her appointment signals Spalba’s intent to deepen its creative consulting capabilities alongside its core event-tech offerings.
