NEW DELHI (Feb 21, 2026) — Haldiram Snacks Food Pvt. Ltd. has appointed FMCG veteran Annu Gupta as Chief Executive Officer – International Business. The move signals the 80-year-old Indian snack giant’s aggressive push to evolve from a diaspora favorite into a mainstream global food brand.
A Strategic Hire
Gupta joins Haldiram’s following a distinguished 13-year tenure at Britannia Industries, where he also led the international business. With 28 years of industry experience, he is credited with scaling iconic Indian brands across complex markets in the Middle East, Africa, and beyond.
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The Vision: Gupta aims to build a “world-class brand” by establishing local operations and manufacturing facilities worldwide, moving beyond the traditional export model.
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The Backing: The appointment follows a significant period for Haldiram’s, which recently secured investments from marquee firms like Temasek, Alpha Wave Global, and IHC to fund its overseas ambitions.
Industry Context
Haldiram’s is currently consolidating its independent regional branches into a unified entity, Haldiram Snacks Food. Gupta’s leadership is expected to be the catalyst for the brand’s goal of achieving 40% growth over the next five years by penetrating non-diaspora consumer segments in North America, Europe, and Southeast Asia.
