NEW DELHI (Feb 23, 2026) — UiPath, a global leader in AI-powered automation, has appointed Arjun Laxminarasu as its new Head of Marketing for India and South East Asia.
Strategic Leadership Transition
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The Appointment: Laxminarasu will lead regional marketing strategy, focusing on scaling UiPath’s presence in the intelligent automation and agentic AI sectors.
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Background: He joins from ServiceNow, where he spent nearly six years, most recently as Senior Director of Marketing for India. He is credited with significantly expanding ServiceNow’s marketing operations and demand-generation infrastructure in the region.
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Industry Expertise: With over 15 years in technology marketing, Laxminarasu has held senior roles at global cloud leaders including Salesforce, Qlik, and Accenture.
Driving the “Agentic Revolution”
The move comes as UiPath pivots heavily toward Agentic Automation—a shift from simple task-based bots to autonomous AI agents capable of complex decision-making.
“UiPath sits at the intersection of AI, automation, and real operational transformation,” Laxminarasu stated in a LinkedIn post. “I was looking for a chapter that combines enterprise scale with the opportunity to shape impact globally.”
