NEW DELHI – PlayboxTV has named industry veteran Tariq Malik as its new Chief Business Officer (CBO) to drive growth and expand digital entertainment partnerships.
Malik joins the OTT aggregation platform from HT Media Group, where he served as Vice President. With over 20 years of experience across the media and telecom sectors, he has also held leadership roles at DEN Networks, Hathway Cable & Datacom, and Bajaj Allianz.
Strategic Focus
In his new role, Malik will tackle the growing challenge of content discoverability and accessibility in India’s crowded streaming market.
“The next big challenge for consumers is not lack of content; it is discoverability, accessibility, and aggregation,” Malik stated. “I look forward to building solutions that make digital entertainment simpler for audiences.”
The appointment signals PlayboxTV’s commitment to strengthening its position as a primary aggregator in one of the world’s fastest-growing streaming landscapes.
