DUBAI — Global medical technology leader Medtronic has appointed Masooma Sandeep as Head of Communications for TURMECA Region-led Markets, expanding her regional leadership scope across Türkiye, the Middle East, and Central Asia.
Sandeep will relocate to Dubai to oversee corporate communications, media relations, and strategic messaging across these emerging healthcare markets.
Executive Profile and Regional Mandate
-
Appointee: Masooma Sandeep.
-
Designation: Head of Communications, TURMECA Region-led Markets (Türkiye, Middle East & Central Asia).
-
Location: Dubai, United Arab Emirates.
-
Core Responsibilities: Leading strategic communications, brand repositioning, stakeholder engagement, and corporate affairs across diverse market segments in the TURMECA zone.
-
Industry Experience: Over 25 years of multi-sector experience spanning healthcare technology, corporate communications, marketing, and business strategy.
Medtronic Tenure and Track Record
Sandeep has served in progressive communications leadership roles at Medtronic for over six years:
-
Director – Communications, Strategic Marketing Enterprise (SME), EurAsia (Nov 2025 – Sep 2026).
-
Director – Communications, Asia (Dec 2022 – Nov 2025).
-
Director – Communications, India & Emerging Markets (Covering IndoChina, Frontier Markets, and Thailand).
-
Director – Communications and Corporate Marketing.
-
Prior Career History: Held senior communications and marketing positions across organizations including BASF and Diebold Systems over a decade prior to joining Medtronic.
